Nobody hiring a copywriter asks where you studied. They ask to see something you wrote!
Our free copywriting course gets you writing pieces worth showing. That matters more here than in most trades. Official figures put the creative workforce at nearly twice as freelance as the rest of the economy, around three in ten against roughly one in seven. So the work is mostly what you find yourself. Clients judge the samples rather than the paperwork.
You will cover headlines, print, direct mail, brochures, web and email. And every one of those has its own rules.
Our free training is great because you can study in a way that suits you. For example:
Our free copywriting online course works through the formats one at a time, including:
A brochure and an email do not work the same way. One gets picked up and skimmed in a showroom. The other lands in a crowded inbox with two seconds to earn a click. Most writing courses teach principles and leave you to guess the rest. This one takes each format on its own terms.
Our course is open to complete beginners. Our free course is perfect for you if you can do these things:
Check your certificate for a renewal date. There is not one. There never will be. The high-quality version costs just £5 once you pass. A printed copy costs a little more.
Somebody writes the words on every company website. Often it is whoever had a spare afternoon. Marketing assistants land here first, then small business owners who are tired of paying agencies. Writers moving across from blogging take it for the selling side. And anyone wanting to work from home finds copywriting fits around almost anything.
There are no free copywriting qualifications UK clients ask about. Portfolios do that job instead. What this course supports:
So how do you become a copywriter UK clients actually hire? You start with the writing. Our course covers attention, clarity and selling, then the formats themselves, from print and direct mail through to web and email. So as your confidence grows, you will have real pieces to show rather than a certificate on its own.
Most copywriting jobs go to whoever has the better samples. Enrol in our free copywriting course now and build yours!
Module 01: Introduction to Copywriting
Module 02: Writing to Get Attention
Module 03: Writing to Communicate
Module 04: Writing to Sell
Module 05: Getting Ready to Write
Module 06: Writing Print Advertisements
Module 07: Writing Direct Mail
Module 08: Writing Brochures, Catalogues, and Other Sales Materials
Module 09: Writing Commercials and Multimedia Presentations
Module 10: Writing for the Web
Module 11: Writing Email Marketing
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